As much as we love to talk about the quality of our products, it’s also nice to hear about them from qualified professionals and leaders in their respective fields of work and research. In this series, we ask the experts why they prescribe the Juniper Scalp Therapy Shampoo…

Eva Proudman MIT IAT is a much sought after independent Trichologist and hair loss specialist with over 20 years of experience in the industry. Eva operates 10 clinics across the UK, where she works with patients of all ages to diagnose and treat their hair and scalp problems. 

Eva is the current Chairman of The Institute of Trichologists and regarded by both the hairdressing industry’s elite, and by high profile global brands as the go-to expert for everything related to hair loss, scalp, and trichology. 

What the experts say: Eva Proudman FIT IAT

“I am a consultant Trichologist with several busy clinics across the UK, including working in a very busy hair transplant clinic. The scalp needs to be healthy and balanced for the hair to be able to grow and function properly, I see many patients with scalp problems such as dandruff, seborrhoeic dermatitis, and Psoriasis – my absolute go-to home treatment shampoo and conditioner is Juniper Scalp Therapy.  This shampoo really does balance and cleanse the scalp, without dehydrating the hair, the botanical base stimulates the microcirculation and follicular activity with the pharmaceutical Piroctone Olamine balancing the scalp environment.  Without fail I find my patients at their follow-up appointment amazed and delighted that, at last, a shampoo has delivered the management of their scalp, stopping the flaking and calming the itching.

Pre-hair transplant patients very often have an oily, flaky scalp with some inflammation and follicular plugging – I use a combination of clinical scalp treatments and home management with the Juniper Scalp Therapy Shampoo to prepare all of the transplant patients so that their scalp is balanced and healthy, ready for their surgery.  Post-surgery, using the Juniper Therapy treatment shampoo also ensures that the topical Minoxidil treatment, which they are very often using for life, is effectively absorbed thus improving the treatment.

As the Chairman of The Institute of Trichologists, I am always looking to educate our Members and to provide them with access to products that will really work for their patients – the Juniper Scalp Therapy Shampoo is an absolute must for any hair clinic as an effective scalp treatment”

Eva Proudman FIT, IAT, Consultant Trichologist, Chairman of The Institute of Trichologists


Eva’s specialities include:

  • Hair Thinning
  • Hair Shedding
  • Scalp irritation
  • Hair Loss caused by burns and scarring
  • Hair Loss caused by medication
  • Nutritional issues
  • Hair Health

For more information about Eva, or to book an appointment, please visit